These new facilities are intended to serve as the last exhibit within the new Wax Museum on 42nd Street, and were designed as a prototype for facilities in London, Singapore, Las Vegas and Amsterdam. The store includes multiple retail and exhibit environments revolving around a centrally located merchandising feature of custom-designed display units. Custom cabinetry and lighting complete the installation, including a signage and graphic package designed in collaboration with ATTIK Design Studios.
Madame Tussaud's Wax Museum
New York, NY


